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21/5/2009
New GEO website goes live at BMW PGA Championship
The Golf Environment Organisation (GEO) today launched it's highly anticipated new website, featuring the GEO Certification system, at The European Tour's BMW PGA Championship.
Click here to visit GEO's groundbreaking new website »
Firmly established as the industry's leading non-profit authority on golf and sustainability, GEO's reputation is founded on the strong and unifying vision it has for golf, and the strategic support it provides to major organisations within the sector.
Commenting at the website launch, George O’Grady, Chief Executive of The European Tour made clear: “The Golf Environment Organisation is essential to golf’s future. With an energetic approach towards constructive collaboration, they have managed to unify golf and environmental organisations behind a positive vision for sustainable golf. Their focus on delivering the tools and solutions that the sector needs has driven business benefitting improvements in golf’s environmental performance.
“There is absolutely no doubt that golf is stronger, more respected, more widely valued and better understood as a result of GEO’s groundbreaking work. Long may they stand as a dynamic and insightful environmental partner to The European Tour and the industry as a whole.”
GEO Chairman, Bjorn Nordberg reinforced the organisation’s commitment to engage with the sector, whilst retaining objectivity: “We have worked hard to establish an organisation that truly understands golf, can constructively drive industry performance and yet retains the courage and ability to speak openly about what it sees in the sector. There is no room for green-wash. GEO is interested in supporting credible and meaningful action.
“That said we are witnessing golf embrace a sustainable future - becoming ever more determined to combine valuable economic development, with increasingly accessible healthy recreation, and a balanced contribution to environmental enhancement and the efficient use of resources. In this way, golf is aligning its actions with the values of players, sponsors, government and the general public."
Professor Magnus Enell, internationally recognised advisor in environmental economics and member of the GEO Advisory Council expressed his support: “This announcement should be taken seriously by both the golfing and environmental sectors. GEO’s work exemplifies how sport and business can become truly engaged in environmental and social issues. There is of course more to do, but GEO has created a platform from which golf can now push on and prove itself to be a leader in integrating social, environmental and economic benefits.”
With the launch of the website, GEO Certification becomes officially open to any golf facility, anywhere. So what are you waiting for? Register today and put your golf club on the environmental map - 100% free of charge!
Click here for the full press release and pictures »
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